Friday, 8 October 2010

branding report and mural style

When we were given the brief for this project i didn’t really know a lot about yo! sushi, so the first thing i did was to research into the company and found out some interesting things about their brand and the way their restaurants work. The idea of yo sushi is very clever because it uses the idea of fast simple food but with out the unhealthy reputation of most other fast food chains. They also have a very unique layout inside the restaurant using a conveyor belt and different coloured plates to distribute the food. Something like this is unusual so will attract people straight away. 


My job is to design a wall mural to make the restaurant i choose unique and to associate it with the city which it is located in. I decided to choose London as the city for the restaurant to be located. The main reason i chose London was because i knew a lot about the landmarks and a lot of the famous people associated with London that i could incorporate in to my design. However the target audience of a Yo! sushi restaurant is 18 - 25 year olds, so i need to make sure that my design is appropriate and appeals to them. So aswell as just using Londons traditional landmarks such as big ben, the tower bridge and buckingham palace i intend to try and include more current icons of London. 
Now i have decided on a city and had a rough idea about some of the content of my mural the next major thing i needed to decide was my illustration style and how i was going to create my mural. During my research i was looking at lots of different examples of murals and other types of illustrations and various illustrators websites. I finally came across something that inspired me. It was a piece of illustration by Silke Werzinger that is in a similar style to a mural. It uses hand drawn illustrations that have been scanned into the computer and edited and arranged with type to create a very interesting image. 


I am planning to recreate this style to create my own mural but to use my own iconic images of london. Hand drawing or tracing the pictures i need then arranging my illustrations together on the mac to create my mural. I think this will be a challenge as i haven’t done any illustrations before but it is something that i would like to improve my skills in and i think this would be a good opportunity. My own mural will include illustrations of things such as the london eye, red phone box, margaret thatcher, some iconic london bands / musicians and any other London icons i think will be appropriate within my design. i will also try to show some of Londons subclutures such as punk within my mural which has been done a little on the illustration by Silke Werzinger.




Tuesday, 5 October 2010

banksy's visit to new york

this is one of the mural style pieces of illustration i found during my research


this was one of the better examples of mural style artwork that i found and i think this could work really well to recreate with my own images of london and famous people from london. i just need to think about how i would recreate this style in my own design and what kind of illustration techniques i would need to use. 

Monday, 4 October 2010

London images













here are a few first examples of the sort of iconic images of london i am thinking about, i need to look more in to people rather than just the buildings though in my future research.

name me some famous london bands (Y)

Okay so here is a list of famous bands that according to wikipedia are from london, i know that a lot of them are but not too sure about the others. 

The Libertines, Led Zeppelin, Madness, Queen, The Rolling Stones, Sex Pistols, The Who, Spice Girls,
Status Quo, T. Rex, David Bowie, The Clash, Coldplay, Culture Club, Dizzee Rascal, Fleetwood Mac, Iron Maiden, Jamiroquai, The King Blues, The Kinks ....

I need suggestions of any other famous bands or musicians from London please :D so comment on here please

Sex Pistols - God Save the Queen Studio

The Clash - London Calling Official Music Video

top of the mind branding for London

okay so i've decided that im definitely going to choose london for my project. By the end of this week i need to have chosen a style to do my mural and have an idea about what i am going to include in it. So i need to think of iconic images for london that i could recreate in my own illustration style. So i have done some mind maps and thought of other ideas on famous things to include.

London has a lot of famous buildings such as big ben, tower bridge and london eye so i could include some of londons iconic buildings.

Another idea i had was to include famous people from london from the past or present, including things like politicians and famous bands/musicians who are from london or have some association with the city.

So while i think of more ideas to include, if you can think of any famous bands from london or any other famous london icons please comment on here and let me know :D