Tuesday, 28 September 2010

choosing my city for Yo Sushi!

for this project i need to choose a city for my Yo Sushi! restaurant to be based, so that i can brand that restaurant in the style of that city. i need to think about things like landmarks, celebrities and famous historical figures for that city that i might want to include in my mural. i could also think about any sub cultures that city might have when determining a style for the restaurant.

at the moment i am considering a few different cities but the main 2 are London & New York, mainly because i know the most about these cities compared to the others on the list. they both have lots of landmarks and memorable places aswell as people like the queen or prime minister for london. I am also thinking about using music in my mural so need to find out some famous bands from each of these cities.
I think right now i am focussing more towards London and have started to do some research and mind maps about London landmarks and Icons. I also made a list using a top of the mind branding exercise and came up with the first things that came in to my head when i thought of London, things like the queen, tower bridge, red buses and big ben etc.

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